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Environmental Marketing Specialist

Environmental marketing specialists work to promote environmental products, services, and programs. These specialists conduct market research and develop strategies for environmental organizations and firms. They are responsible for public relations activities such as gauging public opinion, developing partnerships with other stakeholders, and interacting within a team environment. Environmental marketing specialists also contribute greatly to product evaluation by identifying target audiences and goals, developing the project schedule and budgets, coordinating resources to implement the work plans, assessing and assuming risk management, and promoting and marketing the product.

At a Glance

Imagine you are working for an environmental products company, and are about to pitch an idea for a new green bin recycling program and ecologically friendly vehicle to 100 representatives from the City of Toronto. The recycling initiative will reduce the city’s waste by 50%. The electric garbage truck, on the other hand, will significantly reduce the greenhouse gas emissions produced by a standard garbage truck.

Toronto is currently trying to change its national and international image so that it will be thought of as «Canada’s greenest city,” making this the perfect time to be marketing these large-scale programs to city representatives. In its planned transformation, the municipal government is researching which changes can be made to the city’s infrastructure and public services in order to lessen the ecological impact of its large population. It is your job to ensure that your company gets the contract to implement these environmentally friendly programs for the City of Toronto.

During your presentation on the benefits and costs of the green bin recycling program and electric vehicle, you are confident and persuasive. You must demonstrate that these programs are the best way to serve the city’s environmental needs.

As an environmental marketing specialist, you have to be flexible and enjoy interacting with many different kinds of people. You work in a competitive environment, which requires you to stay motivated so you can succeed in your job and outperform rival companies.

Presentations and public speaking make up only one aspect of your job. Environmental marketing specialists must also evaluate the products their company produces and make decisions about which products and services to promote in the future.

Job Duties

Duties vary significantly from job to job, but the following list includes typical job duties one might encounter as an environmental marketing specialist:

  • Develop marketing plans that include strategies for pricing, distribution, advertising, sales, and promotion
  • Determine marketing objectives, evaluate products or programs against these objectives, and prepare progress reports
  • Gather market intelligence information to be used in strategic planning
  • Plan and manage project budgets and resources
  • Provide customer service and oversee public relations activities
  • Review marketing plans to ensure that they support other organizational goals such as product development and human resources
  • Select suppliers and coordinate the purchasing of goods and services

Work Environment

Education

If you are a high school student considering a career as an environmental geophysicist, you should have a keen interest in:

  • Earth Sciences
  • Mathematics and Physics
  • Environmental Protection
  • Technology and Innovation
  • Sustainability and Resource Management

If you are a post-secondary student considering a career as an environmental geophysicist, the following programs are most applicable.

  • Geophysics
  • Environmental Geoscience
  • Geological Engineering
  • Environmental Engineering
  • Environmental Science and Policy

In most cases, the minimum education requirement to work as an environmental geophysicist is a graduate degree. Pursuing a master’s or doctoral degree in fields related to environmental geophysics can enhance your expertise, career prospects, and ability to contribute to the field. These advanced degrees offer specialized knowledge and skills highly valued in both the professional and academic worlds.

In many provinces, geophysicists must obtain registration and licensure with their provincial association as a Professional Geoscientist (P.Geo.). The certification process for geophysicists is similar to that of engineering professions and is typically overseen by the same regulatory body.

Our Environmental Professional (EP) designation can also help you progress in your chosen environmental career.

Skills

Technical Skills

  • Seismic data interpretation
  • Geophysical survey techniques
  • Geographic information systems
  • Data analysis and modelling
  • Remote sensing
  • Hydrogeology
  • Environmental impact assessment
  • Sample collection and analysis
  • Software proficiency, geophysical and modelling
  • Regulatory knowledge

Personal and Professional Skills

  • Analytical thinking
  • Attention to detail
  • Communication skills.
  • Critical thinking
  • Teamwork and collaboration
  • Adaptability
  • Project management
  • Leadership
  • Interpersonal skills
  • Creativity and innovation

Environmental employers look for professionals who can combine technical knowledge with soft skills. Watch our free webinar “Essential Not Optional: Skills Needed to Succeed in Canada’s Environmental Industry” or  take our Essential Skills courses.

Where to Work

As key executive leaders who shape their company’s sustainability policy, CSOs work in many different types of organizations. Common employers of CSOs include:

  • Municipal, regional, provincial or federal governments
  • First Nations, Métis and Inuit community organizations
  • Environmental professional or advocacy organizations
  • Large corporations that have incorporated sustainability into their core business activities
  • Utility companies
  • Natural resource extraction corporations, such as those in oil & gas, mining, and forestry


Search for jobs on the ECO Canada Job Board.

Education and Skills

Education

If you are a post-secondary student seeking a CSO role in the future, consider pursuing a university degree related to:

  • Business administration or management
  • Public administration
  • Organizational management
  • Social sciences
  • Law
  • Green business administration
  • Environmental studies

In addition to the educational fields mentioned above, you will also need extensive management experience to become a CSO, with well-developed human resources management and leadership skills. Consider educational seminars or post-graduate studies that will hone your analytical thinking, such as:

 

  • Organizational or administrative management
  • Environmental law
  • Public speaking
  • Finance or Accounting

Our Environmental Professional (EP) designation can also help you progress in your chosen environmental career.

Skills

Technical Skills

  • Environmental Law
  • Green business administration
  • Environmental Sciences
  • Human Resources Management
  • Public Administration
  • Public Speaking
  • Finance and Budgeting

Personal and Professional Skills

  • Excellent verbal and written communication skills.
  • Superlative and creative problem-solving
  • Analytical skills.
  • Excellent organizational skills
  • Attention to detail.
  • Presentation skills

Environmental employers seek professionals who combine technical knowledge with personal and professional skills. Watch our free webinar “Essential Not Optional: Skills Needed to Succeed in Canada’s Environmental Industry” or take our Essential Skills courses.

Role Models

Your Impact

Occupational Classification

Marine geologists are classified into the following occupational grouping:

NOC Code: 21102 – Geoscientists and oceanographers

The National Occupational Classification (NOC) provides a standardized language for describing the work performed by Canadians in the labour market. It gives statisticians, labour market analysts, career counsellors, employers, and individual job seekers a consistent way to collect data and describe and understand the nature of work within different occupations.

See ECO’s Blue National Occupational Standard for a career competency profile for a marine geologist that outlines the specific skills, knowledge, and behaviours required for individuals to perform effectively in this particular role. This profile is a benchmark for training and development, ensuring consistency and quality across professions within the blue economy.

Reconnaissance des terres

Dans un esprit de respect, de réciprocité et de vérité, nous honorons et reconnaissons Moh’kinsstis, le territoire traditionnel du Traité 7 et les pratiques orales de la confédération des Pieds-Noirs : Siksika, Kainai, Piikani, ainsi que les nations Îyâxe Nakoda et Tsuut’ina. Nous reconnaissons que ce territoire abrite la Nation métisse de l’Alberta, la région 3 au sein de la patrie historique des Métis du Nord-Ouest. Enfin, nous reconnaissons toutes les nations qui vivent, travaillent et se divertissent sur ce territoire, et qui l’honorent et le célèbrent.

Land Acknowledgment

In the spirit of respect, reciprocity, and truth, we acknowledge that we live, work, and gather on the traditional territories of the peoples of Treaty 7, including the Blackfoot Confederacy—comprising the Siksika, Kainai, and Piikani Nations—as well as the Îyâxe Nakoda and Tsuut’ina Nations.

This land, known as Moh’kinsstis in the Blackfoot language and encompassing what is now Districts 5 and 6, is also home to the Métis Nation of Alberta, Region 3, within the historical Northwest Métis homeland.

We recognize and honour the deep connection these Nations have to the land, and we are grateful for the opportunity to share in its stewardship.

As we continue our work, we commit to learning from Indigenous knowledge systems, uplifting Indigenous voices, and fostering relationships rooted in equity, understanding, and reconciliation.

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